Case Study: KYNDAL KNIGHT
Kyndal Knight is an elite-level diver at the University of Kentucky. Originally from Stanley, North Carolina, Knight has made a name for herself in the diving world as a 8x NCAA All-American, SEC Diver of the Year, member of USA Diving’s High Performance Squad, and an Olympic Trials Qualifier. Along with all of her athletic accomplishments, she is also a standout in the classroom and her community.
Client
Kyndal Knight
Lexington, Kentucky
College Athlete
Services
Personal Brand Strategy
Visual Identity
Brand Consulting
STRATEGY & VISUAL IDENTITY
We start every personal branding project with a comprehensive audit of the client’s online presence including social media, news articles, podcast appearances, etc. We then complete an exhaustive interview process to ensure all components of the brand are in alignment.
Challenge
Create a balance between personal, professional/academic, and athletic segments of life.
Solution
Our comprehensive audit helped identify how each segment was represented. We then established a formula to balance those out appropriately to align with client’s goals.
Challenge
Create a visual identity that stands out against the popular use of monograms and signatures among college athletes.
Solution
Having such a unique name allowed us to use her first name only and create a wordmark that was both unique enough for marketing and promotion, but also professional enough to use moving forward in her career (see below).
Challenge
Create a visual identity that reflects important areas of client’s life.
Solution
The client strongly identified with both her home state and her current location. We were able to incorporate colors and abbreviations into her wordmark (see below).
“I’m very fortunate to be working with Springboard Creative and Nick is helping guide me in the direction I want my future to go. I’m so thankful for his support and I’m excited to continue this journey with Springboard Creative.”